What Is Lead Management Software and How Does It Work?
Managing sales leads manually can be messy and time-consuming. As the number of leads grows, businesses often struggle to keep track, follow up, and convert them into customers. That’s where lead management software plays a helpful role. This article explains what lead management software is, how it works, and how it can help businesses improve their sales process. What Is Lead Management Software? Lead management software is a tool that helps businesses capture, track, and manage leads throughout the sales cycle. It gives sales teams a system to store lead data, monitor communication history, assign follow-ups, and measure progress. Instead of using spreadsheets or relying on memory, businesses use software to organize leads and avoid missed opportunities. Why Lead Management Matters Leads are the people or companies who show interest in your product or service. If you don't manage them properly: You may forget to follow up. Two people might contact the same lead. Important dea...